Most schools will pose a question or series of questions that the MBA applicant must address in their essay. A large number of potential questions can be asked, but most usually focus on just a few themes. They can include personal accomplishments, career goals, ethics, personal interests, personal failures, and personal values, as in what qualities you admire most in others.
Before you even begin to jot down initial ideas, it is important that you thoroughly understand exactly what the question is asking. An outstanding essay that does not specifically address the original question will be looked upon unfavorably by universities. For example, you may be asked to discuss a personal failure and how you dealt with that failure. Even if you feel your essay would be more effective if you described an academic failure, resist the urge to stray from the assigned topic.
The next step is to brainstorm possible ideas for your essay. Some authorities on MBA essays recommend that the applicant allow several weeks for this step. It is possible that you might think of the perfect idea right away, but giving yourself some time to think about it may lead to thoughts that you would not have considered initially.
Next, a rough draft should be constructed. Again, it is a good idea to put it away for a period of time before you look at it again. Take a second look, and begin the revisions. Most resources say that any unnecessary words or information should be removed from the essay. In addition, admissions committees should really get an idea of who you are as a person, so avoid using cliché words, phrases, and ideas.
When you are satisfied with what your essay contains, go over it again for any issues with spelling, punctuation, grammar, and word usage. In addition, double check that the essay adheres to the word count requirements set forth by the school. Significantly exceeding the word count limit can lower your essay score.
By paying attention to exactly what kind of information a school wants to know, preparing a succinct and personal essay that demonstrates your individuality, and giving yourself plenty of time to devote to the writing process, you can increase the chances of being accepted into an MBA program.